Regional Sales Manager

PURPOSE OF JOB

To grow De Heus market share and maintain a stable, but growing, customer base, while still obtaining an above average return for all our stakeholders. The development, implementation and management of the Technical Advisors based in the KZN region. 

KEY PERFORMANCE AREAS

Managing Sales and Marketing Regionally 

• Development, implementation and management of the marketing strategies for the organisation on a regional level per animal sector. These marketing activities will include but not be limited to, media and advertisement campaign, sales volume, product and customer pricing, product development, distribution channels and human resources within the marketing department
• Margin management per customer and per product
• Key customer account management where needed.
• Debtor management in close cooperation with the finance department.
• Budget: Compile the Region’s annual sales budget and ensure that budgeted volume and margin targets are achieved and cost activities are managed within the budget
• Implement the marketing strategy and ensure that the activities take place within the quality standards of the company, ultimately resulting in quality products and services been supplied timely to customers.
• Ensure that marketing activities always adhere to the required legal statutory and environmental laws.
• Reporting the required management information timely.
• Ensure competent staff employed within the sales departments. Furthermore, ensure that sales staff has the required skill levels on all areas.
• Leadership and direction to the staff reporting into this position ensuring that they implement policies and plans in accordance to the company’s strategy.
• Facilitate a positive work environment with motivated and committed staff working together as a team within the company’s Behavioural Values and Powering Progress Pillars
• Control selling prices, discounts and margins
• To monitor, develop and strengthen customer satisfaction levels and relationships in your region.
• Ensure effective use and utilization of company ERP systems.

Administration and Human Resources

• Responsible for maintaining discipline and ensuring that disciplinary steps are implemented in conjunction with Head Office.
• To ensure that regular staff meetings are held and minutes are kept.
• Ensure a motivated and positive staff compliment.
• Responsible for the adherence of all staff to all procedures and systems.
• Ensure that all personnel are skilled and trained and ensure ongoing training in conjunction with the HR Department.
• In conjunction with head office ensure that required training is done and claimed according Human resource policies.
• Daily execution of company ERP(CDNXL) procedures and policies.
• Preparing and monthly reviewing the annual branch budget.
• Manage sales to achieve budgeted targets.
• Involved in HR related activities.
• Recruit and Manage sales technical staff

Knowledge, Qualifications & Experience

• Tertiary qualification in Animal Science, Animal Nutrition, Animal Production,
• 5 years’ experience in a managerial role
• Previous experience in technical sales, feed milling, formulation, and farm consultancy
• Experience working within the animal feed manufacturing environment
• Solid understanding of ruminant and/or monogastric animal dynamics, production performance metrics, and on-farm feeding management
• Valid Code EB Driver’s License
• Computer literacy, including CRM platforms, MS Office, and reporting systems
• Willingness to travel regionally and engage directly with customers
• Extensive knowledge of management and feed milling: Specifically milling and logistics.
• Knowledge of the Animal Production Industry and its players are important.
• Knowledge of Safety and Risk Management

Skills

• Good leadership and organizational skills
• Problem solving and decision making skills
• Conflict handling skills
• Communication and influencing skills
• Relationship building and team leadership skills
• Computer skills (MS Office)
• Written communication skills
• Negotiation and Selling skills
• Excellent planning ability

Behaviours

• Positive,  pro-active, results-driven attitude
• Innovative
• Highly ethical and principle-driven
• Committed, dedicated, motivated
• Self-starter and follow-though
• Energy, drive, courage and tenacity
• Required to work with minimum supervision
• Ability to work under pressure and meet deadlines
• This person should be a firm decision maker, innovative, motivated and have strong leadership qualities.
• Assertive, tolerant, patient, versatile would be an advantage to this position
• Discretion, professionalism and confidentiality and an ability to make sound judgment

Adverse Working Conditions

• Stressful position and not subject to regular working hours. Will be expected to travel, but the planning thereof will be at own discretion. 

Applicants must submit a comprehensive CV, with work-related references to hrsa@deheus.com

Closing date:   30 November 2025

Please note that only applicants who meet the stipulated minimum requirements will be considered. If you have not been contacted within 2 weeks of the closing date, kindly consider your application unsuccessful. De Heus reserves the right not to make an appointment to the post as advertised.