Royal De Heus strengthens its position in Brazil through the acquisition of Cerrado Nutrição Animal
On March 6th, Royal De Heus signed the agreement for the acquisition of the Brazilian cattle nutrition company Cerrado Nutrição Animal, located in Itaberaí, state of Goiás.
Rinus Donkers, director of De Heus Brazil & Latin America: “Both De Heus and Cerrado Nutrição Animal perform well in the challenging Brazilian animal nutrition market. Therefore, this acquisition allows us to contribute to the growth and professionalization of existing and new customers, especially in the Midwest region. By combining forces we make the international knowledge and experience of De Heus accessible to livestock farmers in this region. The acquisition also aligns with the strategy of De Heus Brazil to produce its ruminant products as close to its customers as possible and increasing synergy in the supply chain.”
The founder of Cerrado Nutrição Animal, Mr Antonio Pedroso, will continue to play an important role in the further expansion of the company. He will be responsible for sales and customer relationships. “I am pleased with the take-over by De Heus. With over 100 years of knowledge and experience, De Heus is an authority in animal nutrition. With its in-depth animal husbandry and nutritional knowledge, De Heus further enhances our innovation capabilities. De Heus has various high-performing global nutritional feed concepts tailored to all life stage of beef and dairy cattle. I look forward to offering these feed products and supporting services to cattle farmers in the Midwest.”, says Mr Pedroso.
The acquisition of a pig feed company in 2012, was the starting point for the activities of De Heus in Brazil. This was followed by the acquisition of a feed factory in Apucarana, opening the dairy cattle market and the opening of a greenfield factory for the production of an exclusive nutritional supplement, called MUB - which positioned De Heus as an innovative company in the beef cattle market. In 2017, the construction of a dedicated feed factory for young animals in Toledo was completed, with a focus on piglets and one-day-old chickens.
Today, De Heus Brazil offers a complete range of nutritional products for multiple animal categories, including pigs, cattle (beef and milk), poultry, pets and aquaculture.