De Heus has certain concepts at the core of its nutrition and approach. A concept is defined as an idea, plan or scheme, designed for a specific instance or occurrence. In short it is a plan to address a certain need. De Heus makes use of concepts as it aids in understanding the bigger picture. It gives structure to the guidance Technical Advisors provides to clients and gives Technical Advisorsresponsibility over a bigger portion of the farmer’s business. Concepts are an integral part of the way in which De Heus approaches the dairy industry.
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